TULSA, Okla. - Mossy Oak has partnered with Major League Fishing (MLF) to become the official pattern of its professional angling competition and top-rated show on the Outdoor Channel. Major League Fishing showcases 50 of the world's best professional bass anglers.
"We saw a tremendous opportunity to support bass fishing through the Major League Fishing circuit and TV show with the addition of our new Elements pattern," said Ben Maki, Senior Vice President and Chief Marketing Officer for Mossy Oak. "We're excited to outfit these professional anglers and sponsor fishing on the professional level, which gets millions of eyeballs on the Outdoor Channel, Discovery and digitally through MyOutdoorTV."
"Major League Fishing is proud to partner with Mossy Oak as they bring their brand into the fishing world," said Jim Wilburn, General Manager of Major League Fishing. "As the
No. 1 show on Outdoor Channel, it's an exciting opportunity to put the Mossy Oak Elements pattern in millions of households and combine two industry-leading brands."
For more information on Major League Fishing, visit www.majorleaguefishing.com
. To see Mossy Oak's new Elements pattern designed with the fishing enthusiast in mind, visit Mossy Oak at ICAST.
About Major League Fishing
Developed through a joint effort between Outdoor Channel and two dozen premier bass fishing anglers in 2011, Major League Fishing brings the high-intensity sport of competitive bass fishing into America's living rooms in the form of riveting two-hour TV episodes. Twenty-four world-class anglers are filmed over the course of a six-day event. The show captures their efforts as they utilize a demanding format that allows them to weigh all the "scorable bass" they catch. Unlike other competitive fishing events, live leaderboards in the boats allow anglers to know their standings at all times. For more information about the game, visit www.majorleaguefishing.com
and follow Major League Fishing on Twitter, Instagram and on Facebook.
About Haas Outdoors/Mossy Oak
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association and Mack's Prairie Wings and the official pattern of B.A.S.S., Major League Fishing and Cabela's Collegiate Bass Fishing Series.