Insight Genesis Unveils Community-Sourced Social Map

Tulsa, Okla. - Insight Genesis™, the industry-leading online map-making service, announced today the recent launch of a beta version for Insight Genesis Social Map - a global, online database of coastal and inland maps generated by the Lowrance, Simrad and B&G fishing, cruising and sailing communities.

A revolution in underwater charting, Social Map harnesses the power of Insight Genesis -- an innovative cloud-based service that empowers users to create custom coastal and inland lake maps from recorded sonar data. Built on a base layer of existing contour data, Social Map is updated continuously, in near real-time, with sonar data contributed by the Insight Genesis community - giving users the most accurate charts available. Social Map allows users to quickly locate mapped bodies of water around the globe, then select the areas where they can contribute their own sonar recordings. This information can be marked "Private" for personal use or easily shared with the entire Insight Genesis community. Both options keep trails, waypoints and other personal data private. Social Map charts can be viewed online, and on compatible Lowrance Elite HDI, HDS*, Simrad NS Series or B&G Zeus chartplotters.

"Our easy to use, affordable Insight Genesis map-making technology has seen exponential global growth in the last year, as boaters and anglers have realized the power of creating their own charts to enhance their on-the-water experience," said Leif Ottosson, CEO, Navico. "Now, with Social Map, we empower our customers to share their work with friends, colleagues and the world, and we have made it easy to maintain complete control over what and how much of their data is made public."

Data contributed to Social Map greatly enhances the ability for communities to work together and enhance the charts for local bodies of water. This exciting new crowd-sourcing functionality will lead to better charts for more productive fishing, regularly updated harbor and waterway charts for power cruisers - reflecting both manmade and natural changes that can affect passage - as well as more accurate maps of remote sailing destinations that have never been charted.

Offering a newly expanded feature set, a free Insight Genesis account includes the ability to upload, view and edit charts online; upload and view data in Social Map; store data in the Cloud; adjust contour lines to 10-, 5-, 3-, and 1-foot increments; create, edit and store waypoints directly in the Genesis Viewer; manually adjust water level offsets; and view and analyze weather trends for each trip. A premium subscription, available for $99 annually, allows users to also adjust privacy settings on each uploaded trip, view vegetation and bottom composition overlays, and export data to a chart card for use on a chartplotter display.

For more information about Insight Genesis and Social Map, please visit https://insightstore.navico.com/insightgenesis or the Genesis blog at http://insightgenesis.wordpress.com/. For more details on the complete line of Lowrance, Simrad Yachting or B&G marine electronics, please visit www.lowrance.com, www.simrad-yachting.com and www.bandg.com.

*Lowrance HDS Gen2 and Gen2 Touch displays support downloaded Insight Genesis Maps on SD cards. Lowrance HDS Gen1 models can generate free custom maps for online viewing only.

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Andrew Golden
Rushton Gregory Communications
617-413-6521
agolden@rushtongregory.com

About Lowrance, Simrad Yachting and B&G: The Lowrance, Simrad Yachting and B&G brands are wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world's largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com