NORMAN, Okla. – Blue Heron Communications, a full-service, outdoor-specialty marketing agency, announces a strategic partnership with YAKGEAR™ and RAILBLAZA® USA brands to provide marketing and public relations services. Both brands are leaders in the kayak accessory market and are expanding product offerings to include the marine accessory sector.
Blue Heron Communications, located in Norman, Oklahoma, will serve as a special consultant for the YAKGEAR and RAILBLAZA USA brands, while implementing a host of marketing communications efforts to further educate the media and consumers about the company’s products.
“Blue Heron brings an immeasurable wealth of industry, media and consumer experience in the outdoor market,” said YAKGEAR President and RAILBLAZA USA Managing Director Bill Bragman. “Their reputation and impact in marketing communications will help our brands as we move into new directions for marketing and public relations. They are passionate about the outdoors with a great deal of angling knowledge and experience and are true professionals with exceptional marketing skills.”
YAKGEAR is a leading provider of paddlesports accessories, including rigging, electronic mounts, storage solutions, transportation, storage, gear holders, leashes and anchors. RAILBLAZA offers easy-to-use, versatile mounting systems and accessories for marine and paddlesports vessels. The RAILBLAZA flagship StarPort Mount offers almost endless mounting options for a wide variety of RAILBLAZA accessories.
“We look forward to a long partnership with YAKGEAR and RAILBLAZA USA, “said Gary Giudice, founder and president of Blue Heron Communications. “We have used and trusted their products for years and are excited for this new partnership and opportunity.”
For more information about YAKGEAR and RAILBLAZA products, go online to yakgear.com and railblaza.com.
About Blue Heron Communications
Blue Heron Communications is a full-service, outdoor-specialty marketing and public relations agency and celebrating its 30thanniversary. Staffed by highly active, passionate outdoorsmen and women with lengthy lists of professional successes in a wealth of communication disciplines, Blue Heron is highly involved in the fishing, hunting, shooting, boating, camping, conservation, tactical and law enforcement industries. Established in 1987, Blue Heron’s clients include Ranger Boats, PRADCO Fishing, Benelli USA, Boone & Crockett Club and a host of other industry-leading outdoor companies and brands.