COLUMBIA, S.C. Berkley fishing tackle is going back to school. High school that is, with the launch of the first International High School Fishing Club Challenge. Beginning August 15th, high school fishing coaches can register their school to participate in the program. The program lasts through the school year and offers numerous fishing related opportunities, rewards, product samples and prizes.
"The program is designed to encourage more students to participate in fishing activities through high schools," says Roxanne Coleman, Senior Field Marketing Manager, Berkley Fishing. "Throughout the year clubs will be given a variety of team and individual challenges and the successful completion of those tasks will earn the club rewards and points for the team."
The ultimate goal is to win the Berkley High School Cup. The winning team receives $4,000 in prizes for that fishing team. Berkley will also be awarding 2nd place, 3rd place and honorable mention finishers. This program is not just about catching the biggest or most fish; it's about learning fishing skills, nature conservation and creating a lifetime hobby.
"Berkley Fishing is stepping outside the box to bring a one-of-a-kind fishing program to high schools in the US and Canada," said Chris Hockley, Berkley Brand Marketing Manager. "Our objective is to enhance the student's enjoyment of fishing and all that comes with the sport."
Fishing clubs do not have to be sanctioned by the local board of education, but must be a part of the high school, just like the debate or math clubs.
For more details and to sign up team coaches (only one per school) register at http://www.berkley-fishing.com/high_school_registration
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.