Berkley Goes Back to School

COLUMBIA, S.C. Berkley fishing tackle is going back to school. High school that is, with the launch of the first International High School Fishing Club Challenge. Beginning August 15th, high school fishing coaches can register their school to participate in the program. The program lasts through the school year and offers numerous fishing related opportunities, rewards, product samples and prizes.

"The program is designed to encourage more students to participate in fishing activities through high schools," says Roxanne Coleman, Senior Field Marketing Manager, Berkley Fishing. "Throughout the year clubs will be given a variety of team and individual challenges and the successful completion of those tasks will earn the club rewards and points for the team."

The ultimate goal is to win the Berkley High School Cup. The winning team receives $4,000 in prizes for that fishing team. Berkley will also be awarding 2nd place, 3rd place and honorable mention finishers. This program is not just about catching the biggest or most fish; it's about learning fishing skills, nature conservation and creating a lifetime hobby.

"Berkley Fishing is stepping outside the box to bring a one-of-a-kind fishing program to high schools in the US and Canada," said Chris Hockley, Berkley Brand Marketing Manager. "Our objective is to enhance the student's enjoyment of fishing and all that comes with the sport."

Fishing clubs do not have to be sanctioned by the local board of education, but must be a part of the high school, just like the debate or math clubs.

For more details and to sign up team coaches (only one per school) register at http://www.berkley-fishing.com/high_school_registration.

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