NOVEMBER 12, 2019

American Baitworks Acquires 50% Stake in STH Bait Company

Ocean Springs, MS – American Baitworks Co. is pleased to announce the company has completed their investment in STH (Set The Hook) Bait Co., an innovative tackle company with a focus on finesse fishing tackle for Smallmouth and Largemouth Bass, Panfish and Walleye.

STH Bait Co. products have been a go-to for Great Lakes smallmouth anglers and finesse fishing techniques. STH’s products are formulated to be super-soft resulting in enhanced action in the small, finesse bait profiles. The company’s super-soft bait profiles and exceptional attention to detail with exceptional color patterns set STH products apart.

STH is a company quickly becoming known for consistency and performance in catching highly-pressured smallmouth bass and its products have resulted in multiple tournament wins on Lake Ontario, St. Lawrence River and Lake Erie.

“In the world of competitive fishing and YouTube, there are very few secrets out there and STH has been quietly growing our reputation under the radar without all the fanfare. We have created our products with highly differentiated color patterns and bait profiles that fish want to eat.” said Peter Savoia, President and Founder of STH Bait Co. “Now, leveraging the strength of American Baitworks group of companies, STH can begin to scale our production and introduce our product to anglers across the USA and around the world.

American Baitworks Co. will invest heavily in scaling manufacturing operations, brand awareness, marketing and sales.”

“Peter Savoia is undoubtedly one of the most innovative designers in the fishing industry and we share his vision for building products with passion and integrity in order to make every fishing experience a memorable one.” said Robert Greenberg, Founder and CEO of American Baitworks Co.

Our passion for fishing runs deep at American Baitworks Co. where our focus on innovation and advancing the sport of fishing never ends. From our manufacturing and distribution center on the southern coast of Mississippi, USA and around the world, we want anglers of every level to have the best experience every time they’re on the water.

American Baitworks Co.