JANUARY 8, 2020

Outdoor Sportsman Group Seeks Ad Sales Marketing Director

About Us

Outdoor Sportsman Group (OSG) is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80-million+ outdoor sports enthusiasts. OSG boasts four networks, (Outdoor Channel, Sportsman Channel, World Fishing Network and Sportsman Channel Canada), 15 print publications, 19 websites and a globally distributed SVOD application. This multi-media company is on the front lines of all new areas content creation and distribution.

OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to bass fishing in backyard ponds to competing in the highest-caliber shooting sports events. Our audience has come to rely on the expertise of our hosts and editors and our presentation across every media platform for the best, most entertaining, useful and relevant content.

We are always interested in attracting talented and passionate employees who share our commitment to the creation of world-class sports programming distributed across linear, online and mobile platforms. If you thrive in a high-energy, team environment where creativity fuels the business, we would like to hear from you. Outdoor Sportsman Group offers a dynamic, fast-paced work environment in which high achievers and creative individuals thrive.


Location: New York, Chicago or Denver

Position Overview:

The Ad Sales Marketing Director (MD) manages the creation and development of advertising sales programs and materials across 15 print publications, 19 websites and multiple social platforms. The MD is responsible for creating and building integrated marketing proposals, culling research, brainstorming ideas and strategies and developing client-facing materials.

In conjunction with the team leads and planning, the MD also develops and maintains initial project plans and subsequent updates for larger scope multi-media advertising programs which include television, print, digital and social elements. Based on project objectives and deliverables, the MD manages and/or develops presentations and pitch materials.

The MD supports and develops new growth and revenue opportunities for OSG by providing insight and best practices for print, digital and social sources.

The MD reports to EVP, Advertising Sales, and works closely with Ad Sales, Digital and Social departments and all print Publishers and Editors.

Job responsibilities will include:

Traditional Media – Work side-by-side with Ad Sales, Research and Publishers to develop and update endemic, non-endemic and brand proposal materials (e.g. media kits, upfront presentations, various new and renewable programs and national sales conference presentations).

·Work with print brands and Research, utilize primary and third-party research to address advertiser needs and deliver effective solutions.

·Provide Marketing ideas to enhance and/or tailor a program.

Digital Media – Work with Digital and Social departments to create and develop go-to-market sales and supporting research materials.

·Collaborate with Digital and Social leads and Ad Sales team for larger campaign re-caps and renewal/upsell strategies and opportunities.

·Create and provide planning and project management as needed.

·Proactively investigate trends for new revenue opportunities.

Multi-Media – Collaborate with various OSG departments to build and execute robust cross-platform sales programs, tent pole and sponsorship opportunities.

·Create comprehensive master plan(s) at various spend levels.

·Work with stakeholders to agree to deliverables and pricing.

·Ensure client-facing sales materials and plans are in-line with program offerings.

Marketing Solutions – Create and maintain KSE Ad Sales Marketing SharePoint files for all relevant employees to view ongoing and final Ad Sales, Marketing and Research materials that support Ad Sales marketing initiatives.

Our ideal candidate will have the following:

·Strong design and creative marketing skills

·A minimum of three years of related sales or marketing experience

·Ability to synthesize and interpret relevant data

·Fluid with team collaboration and collective success

·Outstanding interpersonal communication (both verbal and written)

·Dynamic problem-solving skills

·Willingness to learn and incorporate new systems and technologies

·Ability to prioritize projects and meet deadlines

To apply, please submit a resume and cover letter: OSG CAREERS