APRIL 15, 2019

Lowrance LiveSight Sonar Technology

America's Number One Fishfinder Adds a New Weapon to the Angler's Arsenal

Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today that its Lowrance LiveSight™ Sonar transducer will be available for consumer purchase in May 2019.
Immediately compatible with Lowrance HDS LIVE displays* – America’s Number One Fishfinder – LiveSight Sonar gives users the ability to track lure and fish movements in real time with a wider coverage area and at greater distances. LiveSight Sonar is the perfect complement to Active Imaging™, which provides the highest-resolution Side and DownScan Imaging™ for finding structure. All this, plus CHIRP Sonar to easily identify fish targets, makes HDS LIVE the complete package for anglers looking for the ultimate fishfinding solution. That’s why more anglers fishing America’s largest freshwater tournament trails use Lowrance than all other marine electronics brands combined.

The base LiveSight Sonar transducer for HDS LIVE will ship with three mounting brackets, giving anglers the flexibility to mount the transducer as needed.

Top image: LiveSight Down-Looking Transom
Bottom left and right images: LiveSight Forward-Looking Trolling Motor, LiveSight Down-Looking Trolling Motor

When LiveSight Sonar is mounted forward-looking on the trolling motor shaft, anglers can cast a lure into the sonar beam and track the lure’s presentation, as well as fish movement – turning every cast into a sight-fishing experience.

When mounted downward-facing on the trolling motor or transom, LiveSight Sonar provides anglers with a real-time as well as a traditional sonar view. The combination of Lowrance’s trusted traditional sonar and the new innovative LiveSight Sonar images showing target and lure movement provides the ideal view when targeting fish swimming around structure beneath the boat. This also eliminates the need to mount multiple transducers.
When combining LiveSight Sonar forward-looking trolling-more mount with the Lowrance Point-1 GPS antenna, an innovative on-chart indicator shows the direction the transducer is pointed, allowing anglers to line up on a waypoint or pinpoint the area they are fishing.
“We are excited to deliver LiveSight Sonar for our HDS LIVE users,” said Leif Ottosson, CEO, Navico. “The detail and incredible situational awareness provided by seeing moving images in real-time gives anglers a new understanding of what is below and ahead of their boat for an unprecedented fishing advantage.”

The LiveSight transducer is priced at $999. For more information on LiveSight Sonar, please visit https://www.lowrance.com/lowrance/type/fishfinders-chartplotters/hds-12-live-amer-xd-ai-3-in-1.

*LiveSight™ Sonar will be compatible with Lowrance HDS Carbon and Simrad NSS evo3 displays in July 2019, with the release of the PSI-1 module at a retail price of $299.

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About Lowrance:The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and C-MAP. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com