SEPTEMBER 16, 2020

Abu Garcia® Veritas® Rods Get Lighter and Stronger with an Infusion of Powerlux®

COLUMBIA, S.C. — Abu Garcia’s Veritas line of rods is undergoing a significant change to their composition and performance with the introduction of Powerlux® 100 Micro resins, which allowed the designers to decrease weight by 5%* for increased sensitivity while simultaneously increasing the rod’s strength by 15%**. The new Veritas rod family gives anglers the performance, sensitivity and durability they need to win on the water, whether they’re fishing for fun or for a paycheck.

Built around the same Powerlux technology previously only employed in rods costing twice as much, the new Veritas rods offer uncompromising strength and durability required by serious anglers without asking them to sacrifice weight or sensitivity. Powerlux nano resin’s unique molecular structure fills in evenly around the 30 Ton carbon fibers as it bakes into the blank. This allows for a stronger bond that previously was only achieved by adding additional resin or fiber which increased a rod’s weight. The result is a rod with higher break strengths and improved impact and fracture resistance without sacrificing sensitivity.

The new Veritas rods are equipped with a custom Abu Garcia-designed reel seat for hypersensitivity around the exposed blank sections, which, along with the weight savings, leads to improved comfort conditions for anglers. Abu Garcia anglers fish long and hard, so these features help lessen fatigue and missed bites during long days on the water. The rod family’s performance features are also enhanced by titanium alloy guides with Zirconium inserts and EVA split grips. The grips on the new Veritas rods are constructed of a closed-cell foam that is easy to clean and keep looking brand new regardless of how many fish it brings to the boat.

The Veritas rod lineup features 48 different models, including eight casting and three spinning models equipped with custom Winn® grips. The rods are available in Winch actions, which are more parabolic and ideal for crankbaits, as well as Toro actions for large baits like A-rigs and swimbaits. Prices of the new Veritas rods range from an MSRP of $99.95 to $199.95, depending on configuration. For more information, visit AbuGarcia.com

*On average, based on controlled lab testing, compared to identically constructed Veritas rods without Powerlux resin. Results may vary.

** On average, based on controlled lab setting, compared to prior generation Veritas rods without Powerlux resin. Results may vary

Abu Garcia Veritas rods: Specifications

Casting: 14 SKUs • MSRP: $99.95

Casting (7 feet, 4 inches and longer): 9 SKUs • MSRP $119.95

Spinning: 11 SKUs • MSRP: $99.95

Toro: 3 SKUs • MSRP: $149.95 to $199.95

WINN Grip Casting: 8 SKUs • MSRP: $119.95 to $149.95

WINN Grip Spinning: 3 SKUs • MSRP: $119.95

Key Features:

• Powerlux® delivers a 15 percent stronger rod while remaining 5 percent lighter and well balanced

• Ergonomic Abu Garcia-designed reel seat

• ROCS™ (Robotically Optimized Casting System) guide train for maximized casting distance with lighter lures

• Titanium alloy guides with ultralight Zirconium inserts save more weight and help retain balance

• High-density EVA for greater sensitivity and durability

• Limited 3-year warranty

About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.