JULY 11, 2019

Rapala/VMC Becomes Minority Investor in 13 Fishing

CLEARWATER, FLA.— DQC International, Corp., manufacturer of the award-winning 13 Fishing brand of rods and reels, has brought on fishing tackle behemoth Rapala VMC as minority investor to reach a growing global market.

Founded in 2012, 13 Fishing has evolved into a respected brand generating over $25 million in annual sales.

New minority-investor Rapala, one of the largest fishing tackle companies in the world, will distribute 13 Fishing’s existing and new products outside the U.S., while 13 Fishing will continue to operate independently within the U.S.

“Rapala is widely regarded as the largest distribution company in our industry,” said DQC International owner and President James Coble. “Where we excel in branding, product development and innovation, they excel in driving operational growth and revenue. Joining forces with a truly global distribution network and leveraging their vast knowledge will allow the team at 13 Fishing to rapidly accelerate the growth. At our core we will remain agile and innovative while seeking to stretch our global brand presence.”

13 Fishing’s reputation, innovative products, and research and development capabilities will be a major asset to Rapala as it seeks to become a major global player in the rod and reel category.

The minority-interest shares are being acquired from Coble, the majority shareholder, along with two minority owners. Coble retains majority ownership with 51 percent interest and simultaneously becomes one of the 10 largest shareholders in Rapala VMC Corporation. The transaction is expected to be finalized by the end of the third quarter.

Rapala VMC Corporation President and CEO Jussi Ristimäki said that 13 Fishing’s dynamic brand, leading-edge products and rapid growth make it the best partner in moving into the global rod and reel market.

“13 Fishing has managed to become successful in the world’s most competitive fishing tackle market in only a few years,” Ristimäki said.

“It is an honor and a privilege to create this partnership with Jussi and the team at Rapala,” Coble said. “I fully expect from this synergy that one day 13 Fishing and Rapala will create the largest fishing company in the world.”

About DQC International Corp.
DQC International Corp., based in Clearwater, Fla., was founded in 2012 by James Coble and two former minority shareholders. With over $25 million in sales, the company is best known for its 13 Fishing brand of rods and reels. 13 Fishing won International Convention of Allied Sportfishing Trades (ICAST) Best in Category awards in 2103, 2017 and 2018 and is recognized as one of the fastest growing rod and reel brands in U.S. consumer panel studies. For more information, visit www.13fishing.com.

About Rapala VMC Corp.
Rapala VMC Corporation, headquartered in Helsinki, is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing-related knives and tools. It is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries and boasts the industry’s largest distribution network. Primary manufacturing facilities are located in Finland, France, Estonia, Russia, Indonesia and the UK. Rapala employs 2,700 people in 42 countries.