DECEMBER 7, 2018

Break the Ice with Cool Holiday Gifts from Rapala for the Hardwater Angler

From Big Ticket Items to Essentials, Rapala ® is a One-stop Shop for the Latest Ice-fishing Gear

MINNETONKA, Minn.— For outdoors enthusiasts across the American “Ice Belt,” when local waters
begin to ice over, the fun is just beginning. This holiday season, help the ice-fishing fanatics in your life
make the most of winter with quality hardwater gear from Rapala ® & Respected Rapala Brands.
Whether the angler in your life would love a new auger or simply needs to replenish their supply of
Jigging Raps, Rapala ® & Respected Rapala Brands have all your holiday shopping needs covered. Check
out the latest and greatest from the most iconic names in ice fishing for this year’s gift-giving inspiration.

Rapala ® Cold-Weather Apparel
When it comes to ice fishing, staying warm and
comfortable is crucial to an enjoyable day on the ice. This holiday season, hook up your loved one with
stylish and functional hardwater apparel from Rapala ® .

From cozy sweatshirts to long sleeves, check out the clothing section of the Rapala website for excellent gift ideas for both inside and outside this winter.

Visit for pricing.

Rapala ® and VMC ® Ice Baits
Nothing will excite a hardwater die-hard like unwrapping a selection of best-in-class lures and jigs from Rapala ® and VMC ® . From the legendary Jigging Rap
to the VMC Tungsten Fly Jig, these gifts are sure to get plenty of use through the spring thaw. Swimming in tantalizing circles under the ice, the Rapala Jigging Rap ® is arguably the world’s favorite ice- fishing lure. Featuring a balanced, weighted minnow profile and single reversed hooks with center treble
and eyelet, this bait can also be bottom-bounced yo-yo style with unbeatable results. Available in a wide range of sizes and color patterns, no adventure on the ice is complete without a handful of these bad boys.

A new and equally effective option, the Rapala Slab Rap ® delivers a wide-searching, erratic action beneath the ice, circling back to center after each pause. A
simple lift-and-drop presentation creates a subtle vibration on the rise, followed by evasive side-to-side motion on the fall. The lure’s weight-forward design
enables a rocking action for triggering negative fish in extra-frigid conditions. To round out your friend and family’s arsenal of lures with year-round applications, look no further than the Rapala Ultra Light Rippin’ Rap ® No. 3. This bait flutters on the drop with a hard-vibrating action accented by a loud, distinctive BB rattle system. Drop it above a bottom-transition area, give it a few aggressive rips, then shake it gently in place to consistently trigger big bites from perch, pike and walleye.

When fish get finicky, the angler on your shopping list will need the perfect ice jig to add an attention- grabbing element to their live bait rig. The VMC
Tungsten Fly Jig is their can’t-miss solution. The perfect imitator of natural flies and aquatic insects, the jig’s small, compact profile delivers big results.
Featuring an exclusive VMC Power Gap hook, which offers a wider round gap compared to other competitive micro jigs in equal sizes, the Tungsten Fly
Jig will help increase hook rate percentages all winter long. The jig’s precision balance is amplified by a 90- degree hook eye, which ensures the optimal horizontal position and maintains the perfect strike angle. Pick up the Tungsten Fly Jig in a variety of metallic and ultra glow colors that fish simply can’t ignore. For even more options, head to to browse a massive portfolio of ice lures, jigs and more that will put fish on the ice in any hardwater scenario.
Suggested retail price: Starting at $5.49