General Tire Named Title Sponsor of Major League Fishing
| February 7, 2018
Major League Fishing pro Edwin Evers tweaks a lure during an MLF competition. General Tire has expanded its partnership with the unique made-for-television bass fishing competitions to become MLF title sponsor and official tire via a new multi-year agreement.
Pro angler Skeet Reese and his accompanying MLF cameraman turn their attention to a nearby competitor while Reese's boat official keeps an eye on Reese's fishing. Reese will soon know what the other angler caught as MLF events provide real time updates to competitors via iPads. (Click to enlarge)

TULSA, Okla. - Major League Fishing (MLF) and General Tire formally announced today that General Tire will be the title sponsor and official tire of MLF beginning in 2018. The multi-year agreement kicks off with the General Tire Major League Fishing Summit Cup's first event airing on Saturday, Feb. 17, 2 - 4 p.m. ET, on Outdoor Channel. The partnership is an extension of the relationship that began in 2015 and includes MLF Cup events and the General Tire World Championship.

"We're excited to expand our partnership with Major League Fishing," said Travis Roffler, director of marketing for General Tire. "Fishing is a great fit for the General Tire brand as we embody an outdoor lifestyle that usually requires trucks, and the right kind of tires, to get you where you need to go. The format, the anglers, and the fans make Major League Fishing the perfect fit for us. We're looking forward to growing with MLF in 2018 and beyond!"

"General Tire is a true big-league sponsor and an incredible and active partner that we are proud to work with," said Jim Wilburn, general manager of Major League Fishing. "As a sponsor, they have grown organically alongside Major League Fishing where and when it made sense for them. It was all a very natural fit on both sides. Getting to work with Travis (Roffler) and all of Team General Tire is very gratifying to both Major League Fishing and our anglers, as their enthusiasm and the ideas they bring to the table help advance both MLF and the sport."

The General Tire brand will be displayed prominently during broadcasts by way of title graphics, commercials, in-show elements, angler and boat branding, as well as officials' jerseys. As part of the partnership, General Tire will be creating original content with MLF that will be used throughout the General Tire social media channels. The content will feature Team GT anglers, and will roll out throughout the 2018 season. 


The 2018 General Tire Major League Fishing Cup 2018 programming begins with the Feb. 17 airing of the Wiley X Summit Cup from Alpena, Michigan. In addition to watching it on Outdoor Channel, MLF can also be viewed online at


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