| October 12, 2017
Earlier this year, the outdoors leader partnered with Dallas-based Publicis Hawkeye to elevate its digital presence. One of the agency's primary tasks was the creation of new and inviting virtual front doors for consumers seeking helpful information on Plano Synergy's extensive portfolio of outdoor brands and products – all while keeping a hawkish eye on the unique DNA of the company's 18 premier brands.
Two of the company's new websites recently received top honors in the Web Marketing Association's prestigious WebAward Competition.BarnettCrossbows.com received the Best Consumer Goods Website Award, while WildgameInnovations.com was recognized with aConsumer Goods Standard of Excellence Award. Publicis Hawkeye developed both sites in cooperation with the Plano Synergy Marketing and Creative Teams.
"Our main objective in modernizing our web presence was to offer visitors a more satisfying, interactive and holistic online experience," says Plano Synergy VP marketing Pete Angle. "Our outdoor brands are distinct, but each of them exist to elevate the outdoors experiences of our customers. We believe the online experiences Plano Synergy offers should deliver the same satisfaction. These awards are a well-deserved win for Publicis Hawkeye, but they represent an even bigger one for our customers."
Plano Synergy Creative Director, Joshua Springer, agrees. "In today's crowded marketplace, you fall behind quickly without a unique and engaging web presence, and in our case, that requires understanding and reinforcing the distinct virtues, customer bases, messaging and other key subtleties of 18 unique brands. Publicis Hawkeye has been a very collaborative partner with the deep resources, creativity and experience necessary for success when taking on a challenge of this size. We're pleased to call them our partner and proud to offer our customers the kinds of satisfying online experiences that match the performance of our products."
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About Plano Synergy
Plano Synergy's foundation is built on an unrelenting passion for the outdoors. It's the very same passion we share with our customers, and why each and every product within our family of trusted high-performance brands is carefully conceived, designed and manufactured to elevate the outdoors experience. No matter how advanced or basic the need, Plano Synergy delivers hunters, anglers and outdoor-lifestyle enthusiasts the specific products that maximize the satisfaction earned from a day – or a lifetime of seasons – in the field or on the water. For more information on all of Plano Synergy's premier hunting and fishing brands and products, visit www.planosynergy.com.
About Publicis Hawkeye
Publicis Hawkeye is a full-service, integrated advertising agency based in Dallas and part of the Publicis Worldwide global network. Publicis Hawkeye clients include Abbott Nutrition, American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, Delta Dental Plans Association, Deep Eddy Vodka, Disney Rewards, GORE-TEX, Lake Austin Spa Resort, Plano Synergy, Promised Land Dairy, T-Mobile, The North Face, Terminix and TruGreen, among others.
About the WebAward Competition
Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Each year, independent expert judges from around the world review websites in 96 industries. The best are recognized with a WebAward, which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and advertising agencies.
Plano Synergy Holdings
Olivia von Plonski
Manager, Business Development