| July 17, 2017
Informa Exhibitions to Enhance Fort Lauderdale International Boat Show®
in 2017 and Beyond
FORT LAUDERDALE, Fla. - The Fort Lauderdale International
Boat Show®, the top annual boating event for the global marine industry and
consumers, is about to elevate the show experience even further. Informa
Exhibitions, the company that manages and produces the show, has announced
plans to enhance the five-day event and support year-round interaction between
consumers and exhibitors. The 58th annual Fort Lauderdale International Boat
Show (FLIBS) takes place Wednesday, November 1 through Sunday, November
From infrastructure improvements to innovative marketing, digital software and
hotel booking solutions, Informa Exhibitions' investments will span numerous
aspects of the show experience. This will include new plastic and fiberglass
floating docks, half of which will be in place for the upcoming show, new electrical
equipment, improved tent flooring and new trucks. Improved wayfinding graphics
and signage will make navigating the show's seven locations, and locating
specific products, easier than ever before.
Earlier this year, Informa PLC purchased Show Management, the company that
managed the Fort Lauderdale International Boat Show since 1976. Informa
Exhibitions currently delivers more than 200 industry events across the world
annually, including the Monaco Yacht Show.
"The investments Informa Exhibitions is making in infrastructure, technology and
the consumer experience will greatly enhance the show's appeal to exhibitors,
attendees and sponsors," said Andrew Doole, general manager of Informa
Exhibitions' Boating Group. "These improvements will help ensure the Fort
Lauderdale International Boat Show's worldwide reputation as the industry's
leading annual event."
In addition to infrastructure improvements, exhibitors, consumers and sponsors
will start to benefit from the platforms and resources Informa Exhibitions provides
to foster year-round connectivity.
• Software helps to plan and manage consumer visits to the show with a
"walking list" of exhibitors and products. Sales sheets, technical
specifications, marketing materials and videos are easily downloadable by
consumers year-round and exhibitors can access information about
customer searches for specific products.
• The new advertising and marketing approach consists of a multi-channel
advertising campaign with location remarketing and elevated involvement
in community partnerships. Redesigned sponsorships, focused on value
and sponsor ROI, offer a wide range of price points and new opportunities
for guest-sponsor engagement.
• New hotel contracting resources and planning options offer a mix of hotel
brands and locations through an easy-to-manage reservation system with
onsite support staff and white glove services for exhibitors and groups.
Owned by the Marine Industries Association of South Florida and managed and
produced by Informa Exhibitions, the Fort Lauderdale International Boat Show is
the largest boat show in the world in terms of gross exhibitor space and number
of vessels. The show attracts approximately 100,000 attendees, 1,000 exhibitors
and more than 1,200 boats each November and is widely regarded as the top
annual boating event where consumers and the global marine industry gather to
buy, sell, meet up and see what is new.
Established in 1959, the show has grown to seven locations with more than 3
million square feet of space, all connected by a network of water taxis, riverboats
and shuttles. Locations include the Bahia Mar Fort Lauderdale Beach Hotel &
Yachting Center, Hall of Fame Marina, Las Olas Municipal Marina, Hilton Fort
Lauderdale Marina, Sails Marina, Hyatt Regency Pier 66 Marina, and the Greater
Fort Lauderdale/Broward County Convention Center.
The show's local, regional and statewide economic benefits are
substantial. According to the results of an economic impact study conducted by
Thomas J. Murray & Associates in conjunction with the University of Florida
released in July 2016, the 2015 Fort Lauderdale International Boat Show
contributed more than $857 million to Florida's economy.