Hard and Soft Fishing Hires Industry Veteran Alec Beigle
| June 14, 2017
Fort Atkinson- WI: Ice fishing industry veteran Alec Beigle has been hired by Hard and Soft Fishing (HSF) as a Sales Manager in an effort to serve dealers efficiently, promptly, in a "boots to the ground" effort that will help the company stay in touch with dealers better than ever before.

Beigle will be overseeing all the outside sales reps and will help the reps service their respective territories to grow overall business and awareness for HSF

"I will be increasing business for all five HSF brands from the east coast to the west cost and as far north as Canada," he said. "With both open and ice fishing being primary concentrations this year it will be a rewarding challenge."

Beigle comes from a major player in the ice fishing industry and is looking forward to representing the many iconic brands HSF has on their roster.

"Working with legacy brands like Beaver Dam, Kalins, and ACME is a real honor," he said. "We have products that can catch nearly anything that swims and it's my job to let people, and dealers, know that HSF can provide them with a variety of options for their sales and passions- some of the products aren't widely known in all markets. It's my goal to let our dealer network know that we have more to offer than they realize.


ABOUT: Hard & Soft Fishing has roots dating back to 1922, when their first brand, Uncle Josh, began manufacturing in Fort Atkinson, Wisconsin. They have grown to represent nearly every tackle category on the market for both ice and open-water fishing. From the Pacific to the Atlantic and all the lakes and rivers in-between, they produce bait and tackle that has been helping anglers catch more fish for decades. Employees don't simply produce tackle, they use it on the weekends.

Contact: Dan Durbin ddurbin@bastdurbin.com for more information.


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