| September 26, 2013
Starting Sept. 30, any guest who orders a breakfast combo at Hardee's will receive an "Outdoor Adventure" instant-win game card. Guests ordering a large combo may choose to receive a special Bass Pro Shop wilderness-themed 40-ounce soft drink cup or wilderness-themed large coffee cup as part of the meal. Simply scratch-off the card for the chance to win a variety of prizes, including delicious Hardee's food and great Bass Pro Shops merchandise, such as sleeping bags, binoculars, fishing rods and reels. One lucky winner will receive a trip for four to Bass Pro Shops' Big Cedar Lodge luxury resort in Ridgedale, Mo.
"It's a great way to kick off the hunting season," said Jerry Martin, Bass Pro Shops RedHead pro hunting team leader. "Nothing is better that stopping at Hardee's and grabbing one of their breakfast sandwiches and a cup of hot coffee on the way to the deer stand."
More than $3.8 million in prizes will be awarded during the promotion, which runs through Nov. 10, or while game cards last, at all participating Hardee's restaurants.
"Our 'young hungry guy' target market loves outdoor activities of all kinds. That's why it makes sense for us to partner with Bass Pro Shops, the premier retailer of outdoor gear," said Steve Lemley, senior vice president, field marketing and media for CKE Restaurants, parent company of Hardee's.
To play, guests will scratch off the Instant Win prize box portion of the card to reveal potential prizes, then visit www.HardeesBPS.com to register the unique instant-win code, verify eligibility and claim the prize. To play for the grand prize, guests will scratch off the Grand Prize box on the card, visit the website and enter all requested information. Grand prize codes must be entered by Nov. 14, 2013; the grand prize will be awarded via a random drawing on Dec. 2, 2013.
Visit www.HardeesBPS.com for official rules, terms & conditions.
Celebrating more than 50 years in the quick-service industry, Hardee's® Food Systems is a wholly owned subsidiary of CKE Restaurants Holdings, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2014, the Company, through its subsidiaries, had a total of 3,373 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,403 Carl's Jr.® restaurants and 1,965 Hardee's® restaurants. For more information, or to find a Hardee's near you, go to www.hardees.com. Hardee's social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.
About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 78 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million people every year. Bass Pro Shops' stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company's Tracker Marine Group® (www.trackerboats.com),which has produced the number one selling brand of fishing boats for more than 35 years running, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops' resort Big Cedar Lodge® (www.bigcedar.com), voted number six by Travel + Leisure Magazine as World's Best Hotels for Families. For more information, visit www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.
CKE Restaurants Holdings, Inc.